Personalities including Alan Ruck, Megan Stalter, Cleo Wade, and Jerry Saltz, star in a new campaign to celebrate the launch of Away's new soft shell luggage collection.

A spokesperson for the travel brand commented 'What we hear time and time again and what we know to be true is half of the luggage market is still soft-side luggage. So it took a lot of product development and we wanted to get it perfect because to us, launching this soft-side bag should feel as special and magical as it did when we launched our classic luggage'.